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| CALL TO ACTION - CAN YOU HELP? |
The results are in. The most effective marketing for Amma's PNW Program is YOU! Exit polls were taken last year and 76% of all newcomers heard of the program by word of mouth.
That is more than all other forms of advertising combined. Based on those results, we are scaling back on some traditional forms of advertising and counting on YOU to do what you do best.
If everyone receiving this email would do three things, we could completely eliminate paid advertising and let all of that saved money go towards Amma's Humanitarian Projects.
1) Invite five friends. "Hi Jane, you've heard me talk about Amma. She will be in Bellevue, June 2nd & 3rd. I hope to see you there.
Call me and I can tell you the quietest times or when to come to hear great music."
2) Facebook & Twitter. Post or tweet the attached flyer
and web link now.
Keep posting about matters related to Amma's upcoming visit - mention your seva assignments (e.g., "So excited to be a Greeter at Amma's programs"), send countdown messages (e.g., "Amma will be here in 6 days, 3 days,") etc. or tweet how to get to Bellevue from wherever you live!
3) Print 5 of the attached poster and place in businesses you frequent. You know best where to find more people just like you.
And for extra credit, you could join the neighborhood website nextdoor.com and post the event to your local and adjoining neighborhoods.
Working together we will fill the hall with thousands of new smiling faces to greet Amma.
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